I’ve developed a unique perspective through experimentation, conversation, and passion projects, which are reflected in this section. It provides a glimpse into my creative journey and its continuous evolution.
Beyond Blanding: Belonging Is the New Brand Power
I recently came across a comment by Mark Wilson, Global Design Editor at Fast Company, who said, “most rebrands tend to be either completely cringe or vastly underwhelming.” It made me wonder: has design lost its edge? Are we stuck in a cycle of safe, uninspired work?…
Shaping Strategy with Design: Are We Still Siloed?
When designers are less informed they tend to be less experimental and repeat a formula that works well: a solution that will satisfy clients, but isn’t groundbreaking. Isn’t our job to constantly push the frontier of creativity? To deliver solutions that challenge norms and make a real impact?…
Designing in the Margins: The Struggles of NYC's Self-Employed Creatives
Design touches nearly every aspect of our daily lives, from the furniture we sit on to the websites we browse and the clothes we wear. It is a field celebrated for its creativity, innovation, and cultural influence. Yet for many designers, particularly those who choose the path of self-employment, the dream of building a successful, independent design practice can be elusive…