Creating a series of postcards for Bellworks Chicago to mail to prospective tenants.
When Oportun, a provider of affordable personal loans and credit cards, acquired Digit, an all-in-one saving and investing app, it aimed to become a leader in the digital banking space. To achieve this, Oportun needed a purpose-driven brand that could drive growth without alienating its traditional lower-income customers.
The ask was to develop its brand positioning, visual identity, and messaging, and to activate the brand with its newly integrated employee base.