Pechefsky for Congress

Branding, Print Collateral,
Digital Assets, Website Design

Art: Paul Davis

Visual identity for a democratic candidate running for congress for the 1st Congressional District of New York in eastern Long Island.

The challenge was to build trust and engage young voters. David had the ideas and we needed to bring him closer to an audience discouraged by current politics.

Approach

Our approach: In early 2017 I was asked to create visual assets for David Pechefsky’s campaign. He was looking for something simple, impactful, and accessible, like his ideas. Crucial to the entire project was creating a name and identity that appealed to young people and instantly caught their attention in a sea of social campaigns about voting.

Focused on creating a visually distinct campaign I employed all-caps, emphasized on the candidates first name and an iconic profile shot.

Over the months, we participated in raising more than $ 275,000 to fund the campaign.