David Pechefksy for congress | Creating a movement
Photo: Jason Andrew/Getty Images
Creating a strong campaign for a first time congress runner.
Challenge: Help David and his team build a strong and attractive campaign, focusing mainly on young voters, to counter the republican candidate running for the 1st Congressional District of New York in eastern Long Island.
Outcome: A refined brand vision, strategy, and identity across all channels.
Impact: Through the campaign, David managed to raise more than $ 275,000 to fund his campaign.
Press: Southampton Press SIX DEMOCRATS CAMPAIGN FOR CHANCE TO CHALLENGE U.S. REPRESENTATIVE LEE ZELDIN IN NOVEMBER
East Hampton Star PRIMARY RACE: PECHEFSKY SAYS DEMS NEED ‘A UNIFIER’
The Independent PAUL DAVIS DOES PECHEFSKY
"I am running for Congress because we need to put in place policies that make our economy work for everyone, not just the wealthy, we need to take our government back from Trump and his apologists and enablers like Lee Zeldin who are damaging our democratic traditions, and we need to take back our foreign policy from war profiteers and invest more of our resources at home in human and physical infrastructure."
When David Pechefsky decided to run for congress, it was clear that he was no ordinary candidate. David wanted to step away from the old fashioned image of politics and make his campaign more inspiring for younger generations. In August 2017 we started a three week project to develop David's branding. The logo had to work on different levels. The design had to aesthetically captivating and convey a message consistent with the key theme of the campaign; David's attachment to Long Island and its people.
Another important theme present in the logo is patriotism. David is born and raised in the US and has work all his life for government institutions such as New York City Council and Metropolitan Transportation Authority. Therefore the color scheme was easy to follow. The red, white and blue from the US flag became an integral part of the logo. The star situated on the upper right corner symbolizes inspiration, imagination and dreams. It speaks of hope and change.